iBabs-Aug-05-2020-01-49-10-00-PM

Webinar

AI and the Art of Influence

A guide to leveraging AI in the assistant's role

Date icon Wednesday 22 October 2025
Time icon 11:00 am GMT

Can’t make it? Register to receive the webinar recording straight to your inbox

Lucy brazier

Lucy Brazier OBE

Founder & CEO, Executive Support Media

 

jonathan bennett ibabs

Jonathan Bennett

Head of Sales UK&Ireland, iBabs

Why you don't want to miss this FREE session:

Discover the ultimate playbook for assistants on leveraging AI to work smarter, save time, and increase strategic impact. Join Lucy Brazier OBE and iBabs expert Jonathan Bennett as they share practical tools and proven strategies you can put into action immediately.

Lucy Brazier OBE, CEO of Marcham Publishing and Publisher of Executive Support Magazine, has empowered assistants in over 50 countries to elevate their roles and showcase their true business value.

Session agenda:

  • Are assistants obsolete?
    Outdated myth vs. reality: assistants are evolving into strategic partners.
  • AI as a co-pilot
    Practical ways assistants can use AI to streamline tasks and free time for higher-value work.

    🔹 Spotlight: iBabs Debrief — AI-powered note-taking and transcription that helps assistants capture, organise, and share meeting outcomes with ease.

  • Time as the currency of influence
    Time saved = influence. Assistants as “time stewards” protecting executive focus.
  • Influence in action
    Four pillars of influence + mindset shifts toward true strategic partnership.
  • Q&A session
    Get your specific questions answered live

Watch the webinar full screen here: https://ibabs.engagestream.companywebcast.com/ai-and-the-art-of-influence

In the spotlight: iBabs Debrief

Wrap up meetings faster,

with the power of AI

From transcribing meetings to generating summaries and action-ready minutes, iBabs Debrief cuts down hours of manual work. Upload or record your meeting, let AI do the heavy lifting, and securely publish your output — all within your secured iBabs ecosystem.

Soon available

 

Debrief 1
Lucy Brazier Author

About Lucy Brazier

CEO, Marcham Publishing | International Speaker | Author of ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’ | Expert on the Administrative Sector

With over 30 years of expertise, Lucy Brazier is dedicated to empowering executive assistants by ensuring their role is recognized as a career and supporting the development of both senior and aspiring professionals.

With her outstanding training and speaking skills, Lucy has presented at over 650 events in 50+ countries, including chairing the 2015 World Administrators Summit and co-facilitating every summit since. She has also keynoted at almost all major global conferences for Assistants.

Lucy's work fosters collaboration between Assistants and executives, driving promotions and reshaping the Assistant role perception. She consults globally, using the Global Skills Matrix to enhance Business Support functions.

Brought to you by iBabs

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Our more than 300,000 users reaffirm their trust in our high-quality and secure meeting system on a daily basis.

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